Head of Department: Mr L Woodward BA (Hons) (Bournemouth)
COURSE CONTENT IN RHETORIC I
G321 Foundation Portfolio – Coursework
The briefs on offer cover film production and magazine publishing. Students’ own production work is supported by a portfolio of detailed research and planning, as well as a critical evaluation of their progress, all of which is assessed at the end of the year. The tasks in this unit are designed to encourage creativity, independence and technical proficiency.
G322 Key Media Concepts – Examination
Students will explore how representations of age, gender, ethnicity and class can be constructed by different media producers. Section A of the examination therefore involves an unseen five minute extract which they must deconstruct and critique. Section B is a case study based component, which focuses on the ways in which technology is fundamentally changing the ways in which media texts are produced and consumed
COURSE CONTENT IN RHETORIC II
G324 Advanced Portfolio – Coursework
Whilst similar in structure to the G321 portfolio, the Rhetoric II coursework offers far more scope by encouraging students to explore different industries and styles with their practical work. Past productions have included documentaries, film trailers, music videos and advertising campaigns.
G325 Critical Perspectives in Media -Examination
The synoptic examination requires students to engage with the wider debates and theories that surround media issues. For example, the students’ study of Contemporary Media Regulation will consider the extent to which violent media content should be controlled, or indeed can be controlled, in the digital age. Theory covered includes Gramsci’s cultural hegemony, the Marxist approach of the Frankfurt School, and McLuhan’s global village.
- Full training with state of the art equipment
- Publishing (Adobe InDesign)
- Video editing (Final Cut Pro X)
- Independent learning
- Media literacy
- Academic research and referencing
- Textual analysis and deconstruction
- Essay writing
- Ability to debate and discuss issues
This vibrant department has strong involvement with the St Edmund’s activities programme. It supports the student newspaper, which is an entirely student led project that offers an insight in College life through the eyes of the student. There are many further opportunities for students involve themselves in film production and video editing. The department also continues to explore the benefits of running regular educational trips, having previously visited the British Film Institute and New York as a field trip.
Higher education and career prospects
Media is a very competitive industry for young people to become involved in but with the right level of commitment and motivation a very successful career is achievable. A Media Studies A Level qualification can act as a pathway to all manner of Higher Education courses. The diverse nature of the course allows students to progress to academic Media Communications and Social Science degrees, as well as more practical based routes, for instance Media Production or Digital Media Practice. These would allow students to progress to careers which include Journalism, Marketing, Public Relations and Television Production.